1. Introduction
This Cookie Policy applies to the website operated by Genting Casino Resorts World Birmingham. It explains what cookies are, which categories of cookies are used, the purposes for their use, and the controls available to users.
This policy should be read together with the Privacy Policy and the Terms and Conditions available on the website. By continuing to use the website after being presented with the cookie notice, a user confirms that the content of this policy has been read and understood.
Use of cookies on the website is governed by the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR). Oversight and enforcement in this area is conducted by the Information Commissioner’s Office (ICO).
2. What Cookies Are
Cookies are small text files that are stored on a device, including desktop computers, laptops, tablets, and mobile phones, when a website is visited. Cookies allow a website to recognise the device on subsequent visits and to retain certain information about how the site has been used.
Cookies may be set directly by Genting Casino Resorts World Birmingham (first-party cookies) or by third-party services used in connection with the website (third-party cookies). Cookies may be session-based, meaning they are deleted when the browser is closed, or persistent, meaning they remain on the device for a defined period or until deleted.
3. Categories of Cookies Used
The following categories of cookies are used on the Genting Casino Resorts World Birmingham website.
3.1 Strictly Necessary Cookies
Strictly necessary cookies are required for the website to function. They support core operations such as session management, security, navigation, and access to restricted areas of the site. As these cookies are essential to delivering the service requested by the user, consent is not required for their use under applicable UK law. They may be disabled through browser settings, but this may prevent certain parts of the website from operating correctly.
3.2 Functionality Cookies
Functionality cookies allow the website to remember choices made by the user, such as language preferences or display settings, and support a consistent experience on return visits. These cookies do not track activity on other websites and are not used for advertising.
3.3 Analytics and Performance Cookies
Analytics and performance cookies collect information about how visitors use the website, including which pages are visited most frequently, how long users remain on particular pages, and whether error messages are encountered. The data collected is aggregated and is not used to identify individual users. This information is used to improve the structure and content of the website. These cookies require user consent before being placed on a device.
3.4 Marketing and Targeting Cookies
Marketing and targeting cookies are used to deliver content relevant to user interests and to measure the effectiveness of communications. They may be set by third-party advertising services operating on behalf of the company. These cookies require explicit consent before being placed. Information collected via cookies is not sold.
4. Cookie Consent and User Choices
When first visiting the Genting Casino Resorts World Birmingham website, the user is presented with a cookie notice that offers the following options:
- Allow all cookies: accepts all categories of cookies, including analytics and marketing cookies.
- Allow necessary only: accepts only strictly necessary cookies and declines all optional cookies.
- Manage cookies: opens a preference centre where individual cookie categories can be enabled or disabled.
Cookie preferences can be changed at any time by accessing the Cookie Management link located in the footer of the website. Updated preferences take effect immediately.
5. Managing Cookies Through the Browser
In addition to the controls provided on the website, cookies may be managed directly through web browser settings. Most browsers allow users to:
- View the cookies currently stored on the device.
- Block all cookies or cookies from specific websites.
- Delete cookies that have already been placed.
- Receive a notification before a cookie is set.
Browser-level settings must be configured separately for each browser and device used. Blocking or deleting cookies may affect the functionality of this website and other websites.
For guidance on managing cookies in a specific browser, users should refer to the help documentation provided by the browser developer.
6. Third-Party Cookies
Some cookies on the website are set by third-party services, including analytics providers and advertising networks. These third parties operate under their own privacy and cookie policies, which users are encouraged to review. All third-party providers operating on behalf of the company are required to comply with applicable UK data protection law.
Where third-party advertising cookies are used, such cookies are only placed following explicit user consent. Third parties are not permitted to use cookies collected through this website for their own independent purposes without appropriate disclosure.
7. Lawful Basis for Cookie Use
The lawful basis for placing strictly necessary cookies is the performance of a service requested by the user, as recognised under PECR and UK GDPR. For all other categories of cookies, the lawful basis is the user’s freely given, specific, informed, and unambiguous consent. Users have the right to withdraw consent at any time without detriment.
8. Data Retention
The retention period for data collected via cookies varies depending on the cookie type. Session cookies are deleted automatically when the browser is closed. Persistent cookies remain on the device for the period specified at the time of placement, or until they are deleted manually. Details of specific retention periods are available in the Privacy Policy.
9. Responsible Gambling and Data Use
Genting Casino Resorts World Birmingham operates in a regulated environment. Cookie data is not used in any manner that conflicts with obligations under UK gambling regulation. Cookie-derived data is not used to target individuals in ways that are inconsistent with responsible gambling principles or applicable regulatory guidance.
10. Updates to This Policy
This Cookie Policy may be updated from time to time to reflect changes in applicable law, regulatory guidance, or cookie practices. Any material changes will be communicated through an updated notice on the website. Users are advised to review this policy periodically. The current version of this policy is available at all times via the footer of the website.
11. Contact
Questions about this Cookie Policy or requests to exercise rights in relation to cookie-related data processing can be submitted using the contact details provided in the Privacy Policy. Requests relating to data protection matters are handled in accordance with obligations under UK GDPR and the Data Protection Act 2018.